Google found that 25.6% of desktop users and 17.3% of mobile users never click on the first search result

 According to research conducted by Semrush, aught-click Google searches aren't as scary as they've been made out to be in SEO circles.

What became of the clicks. Here's some visual evidence to back up your Google desktop searches:

According to Semrush, another interesting result, though perhaps not completely unbelievable, is that searchers don't spend a lot of time studying chase effects. Expert users decide which abnormal results to click on.

Why then are there any clicks at all? There is no one to respond to this question. We know that customers need solutions quickly, if at all possible. There are more of these responses available than ever before on Google, in the form of a wide range of search points (e.g., time, weather, movie showtimes, and so on) and similar straight answers.

Alignment. According to an anonymous sample of, U.S. computer and mobile users, Semrush conducted the study in may extra. Semrush examined, desktop chase queries and, mobile chase queries.

When comparing Semrush to other narratives, this one stands out. SparkToro published two studies in and. This is the protection plan that Chase Agent Land has in place for those ratings:

Let's say there were factors to think about in each experience. Some of these concerns were raised by Barry Schwartz on the search engine Roundtable.

If Spark Toro had conducted another study this year or last, I'd estimate that eighty-five percent of Google searches result in little more than one click. I'm sorry but I just couldn't hold out.

Read up about the test. This study, which is really just fascinating, is something you should read. For an example of this, check out Semrush's no-clicks analysis.

This is why we suffer. Because a lot of hoopla was manufactured over accusations that Google was stealing clicks. Google's Danny Sullivan provided additional context, explaining why certain inquiries don't result in a click on a webpage and noting that Google delivers more traffic to websites every year.

Even though Google can ship more traffic to websites than ever before, it can also reduce the variety of searches that would have long passed to websites if Google hadn't brought its personal products or search features that immediately compete in organic seek.

In my opinion, and in the view of many other brilliant SEO specialists I know, the old zero-click on "stories" were misleading at best and gibberish at worst. ... They got way more attention than they deserved, even though the numbers never quite made up. I appreciate Semrush's efforts to provide background information and a more beneficial, nuanced, and unbiased view.

Search Agent Acreage and SMX are both managed by Danny Goodwin. Goodwin not only writes for Search Engine Land daily about SEO, PPC, and other topics, but she also coordinates the schedules of the various specialists who contribute to the site. Moreover, he aids in the planning of our SMX - Search Marketing Expo - event series. Goodwin was the executive editor of Chase Agent Journal before moving on to his current position at Search Agent Land, where he oversaw many beat efforts. He also joined the editorial staff at the detective magazine Watch. A wide variety of media, from print to audio, have sought out his expertise, and he has spoken at many of the world's most prestigious conferences and internet events dedicated to the pursuit of elusive prey.