Why your site needs to be mobile-friendly for Google

 

Your website needs to be mobile-friendly because more than half of all internet traffic around the world comes from mobile devices.

Google gives mobile page load speed a lot of weight when deciding your site's search ranking. This is a big deal when you consider that Google is the source of % of organic search traffic.

Google gives you free online tools to check how mobile-friendly your website is and tips on how to make it even better.

agenda Advertising has become something that all businesses, big and small, need to think about. Few aspects of marketing are as important as getting people to visit your website and landing pages, and few aspects of getting new clicks are as important as ranking well on Google and other important search engines. Groups can improve their SERP ranking by making their websites and content more search engine friendly. This is called an organic search strategy, and it can be very good.

As more and more web traffic comes from mobile devices, Google has shifted its focus to website optimization that works well on mobile devices. If you don't make your website mobile-friendly, all of your other organic search efforts might be for nothing.

Without mobile access, a well-designed site for computers and lots of content don't mean much. Why is a mobile-friendly website so important, and how can you improve your score? read on to learn.

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Since July, Google has made the speed at which a mobile page loads a key factor in deciding where a domain ranks in search results. If your mobile website is slow or doesn't work, it will have a big effect on your overall score across all devices.

Google is responsible for about a third of all biological search traffic around the world. This means that you can't ignore its recent shift toward mobile-friendly optimization. So, investing in website access needs to include making the site work well on mobile devices. Read more about this: A Small Business Guide to Google for Business

"Companies with slow mobile websites may also see a drop in their cellular biological rankings on Google," said Tony Palazzo, vice president of operations and marketing at logical place. "Speed has always been a factor in ranking, but it used to be based on the desktop version of your website. Now, it will be based on how fast your mobile website loads."

Google has made it easy to check how well your website loads on mobile devices by giving you a tool on the Google chase page. Just type in your website's URL, and Google will tell you whether or not it is seen as mobile-friendly by its current algorithm. You could also put the code on your website to see if a newly built website is mobile-friendly before it goes live.

"Even though Google says that slower sites with very good content may still be bad, it's a clear push for companies and developers to focus on speed and the user experience on mobile systems," said Sean Brady, Admiral of Americas at Emarsys. "Agencies should choose the right technology and use the right strategies to deliver both important customised content and mobile functionality."

Tip: Google has made it easy to check how well your site loads on mobile devices with Google chase console. Just type in the URL of your website, and Google will tell you if it is mobile-friendly or not.

Mobile optimization isn't just important for ranking higher on search engines; it's also a must-have for getting people to visit your site. More people than ever are getting to websites through their phones and tablets. Basically, more than half of all Internet traffic comes from mobile devices, and that number is growing every year. Just like when using a computer, people who use their phones to visit sites that are slow or hard to use are likely to leave and never come back.

On top of that, your cell site should be easy to get to. If you've ever been to a website that clearly wasn't made with mobile devices in mind, you know how frustrating it is. When you design a layout for mobile, make sure there is a lot of vertical scrolling and easy-to-use buttons. This will make sure that when people land on your page, they stay there. A mobile user is likely to give up if they have to do a lot of horizontal scrolling, check boxes, and dropdown menus.

Depending on how much work your site needs to do to be really mobile-friendly, you may want to hire a web developer. There are some steps that you can do on your own, kids. Google suggests the following ways to make your site more popular and get more people to visit it on mobile devices:

talk over with Google’s guide to mobile-friendly websites. This web page offers a few methods to accomplish your web page extra mobile-sociable, comparable to determining a responsive net design that instantly adjusts the display to healthy distinctive monitor sizes.

Google's "mobile-friendly" test lets you see how well your site is set up for mobile use. that you could test a single page or several pages on your site to see how Googlebot reads the pages and picks up search results.

Use Webmaster tools to make a mobile usability report. This will help you figure out if there are any problems with your website when viewed on a mobile device.

Palazzo says that small groups should use browser caching, shorten JavaScript and CSS, compress images to reduce book size, use Google's AMP pages, and make sure all extensions are in place to get the most out of mobile.

When the mobile version of your site is done, it will fit perfectly on any mobile device's screen size, whether it's a phone or a tablet. The design of the website should still work well with what the person usually does on that device. This always means using a different architecture than the computer version.

You might also think about making an app for mobile devices. If your business's products or services work well with it, an app gives users a mobile-specific way to interact with your brand and opens up new ways to get more mobile traffic. Read Do You Need an App for Your Small Business? to find out if you do.

Optimizing a site for a mobile device is an important part of a bigger marketing plan, but it's not the most important thing.

It's important to have a consistent brand message across all social media and email channels. Tailor your content to fit each way to reach your audience where they are most active.

Using a holistic marketing plan can also help you retarget customers who have already been to your website, which can increase conversion traffic and build brand loyalty.

Brady saw that the return on investment for email marketing is almost double that of mobile, social media, and other digital marketing methods. If you're worried that your website isn't ranking well, improve other marketing channels to boost your return on investment (ROI) while you work on redeveloping your website for mobile devices. An omnichannel strategy is not a replacement for a mobile-friendly website, but it is a part of the same thing.

"Google's focus on mobile has a direct effect on omnichannel marketing advice for brands, especially since millennials use an average of four devices when interacting with a company, which forces developers to keep focusing on the mobile experience," said Brady. "In the competitive world of e-business, marketers have to keep putting out consistent and personalised content across channels to make sure their content is built to run as quickly and correctly as possible."

do you know? Loading time, design, chantry size, a mobile app, and content that is optimised all play a role in boosting your score.

Cell optimization is important if you want to keep or improve your SERP rank. Loading time, design, chantry size, a mobile app, and content that is optimised all affect your score. Also, a website that is optimised for mobile devices can work with your larger marketing strategy and help with remarketing.

In an age where cell phones came first, your small business can't afford to ignore cell customers. Even if your website is already mobile-friendly and you want to make it better or if you're playing catch-up when it comes to getting mobile visits, it's important to know how search engine algorithms treat mobile websites.

Sammi Caramela and Sara Angeles helped with more news stories. In a past version of this article, some interviews with sources were done.